2025 IIHF Ice Hockey World Championship, Sweden & Denmark, Announces Record-Breaking Official Fan Zones — Experience Various Activities, Enjoy Food and Drinks, and Watch Ice Hockey on Big Screen
A combined Official Fan Zone area of 30 000 square meter, featuring food market and bars, game viewing and music live acts, engaging activities offered by Official Sponsors and Partners or shops for Official Merchandise
As the 2025 IIHF Ice Hockey World Championship approaches, excitement is building in Sweden and Denmark. In both countries, preparations are in full swing — including plans for the largest Official Fan Zone in Swedish and Danish Ice Hockey World Championship history.
Located next to the iconic Avicii Arena, the 12,000-square-meter Official Fan Zone in Stockholm will open on May 9, just in time for the tournament’s opening games. The same day, Herning’s Official Fan Zone, located directly by the Jyske Bank Boxen, will open. It includes adjacent exhibition halls to make it the biggest Official Fan Zone at 18 000 square meters.
Open daily until May 22 in Herning and May 25 in Stockholm, the two spaces will offer fans from across the globe a vibrant atmosphere filled with food, drinks, live entertainment, and big-screen broadcasts of all the key games.
"The scale of this activation reflects our ambition to make the 2025 IIHF WM unforgettable," says Johan Wirell, Official Fan Zone Manager for OC Stockholm. "We’re expecting around 300,000 fans to visit the area during the championship, and we’re excited to offer an experience that extends far beyond the arena itself."
“Our Official Fan Zone will be the ultimate gathering place for fans from all nations. It will be the largest Official Fan Zone ever, with plenty of activities for all ages. We also have an Official Fan Walk, where fans can walk together from the city center to the area around Jyske Bank Boxen – with exciting pitstops along the way. The Official Fan Zone will make this 2025 IIHF WM a complete experience in both Stockholm and Herning,” says Ulrik Larsen, CEO, OC Herning.
The entertainment schedule is already packed. In Stockholm, highlights include live performances from crowd favorites Rydell & Quick and ÅL IN BAND, interactive quizzes, and daily DJ sets. Fans will also have the chance to test their skills against world table hockey champion Göran Agdur, who will be on-site throughout the tournament. The Herning Official Fan Zone will offer a wide range of activities, such as stage talks, DJ, free hockey activities, competitions and a world class food and beverage corner.
Beaty, the Official Mascot, will take a stroll through the Official Fan Zones prior to each game. Further activities are designed to entertain fans of all ages. Official Sponsors and Official Partners activate fun games and competitions with the opportunity to win attractive prizes. And the Official Merchandising shops offer a wide range of fan gear for everyone to find their personal 2025 IIHF WM souvenir.
The Official Fan Zone in Stockholm will be located where the former Söderstadion football stadium once stood — a natural gathering point for fans heading to and from Avicii Arena. In Herning, the Official Fan Zone is located in front of Jyske Bank Boxen. Both will be open every day from early afternoon until late evening, offering a lively meeting place for fans regardless of whether they have game tickets.
“We want this to be a celebration of hockey for everyone,” Wirell adds. “Whether you're attending the games or just soaking up the atmosphere, the Official Fan Zone is the place to be. No hockey fan should miss this.”
More artists and activities will be announced as the tournament draws closer.
PRESS CONTACT
Daniel Lagerqvist, +46 790 60 56 62Head of PR and Press, Sweden
Soren Kaster, + 45 22 31 01 00
Head of Communication & Marketing, Herning 2025 IIHF WM
Official Fan Zone Program Highlights – 2025 IIHF WM, Stockholm
May 9–25 | Open daily from early afternoon to late evening
Location: Next to Avicii Arena (former Söderstadion site)
- Big-screen game broadcasts including key Sweden games and international clashes
- Live music from acts like Rydell & Quick and ÅL IN BAND
- Daily DJ sets and family-friendly entertainment
- Mascot Beaty on site to meet fans
- Table hockey challenges with world champion Göran Agdur
Special highlights:
- May 9 – Opening day: Sweden vs. Slovakia + Rydell & Quick live
- May 12 – Sweden vs. Finland + ÅL IN BAND live
- May 17 & 20 – Full-day programs with multiple games and performances
- May 22 & 24 – Quarter-finals and semi-finals + live music
- May 25 – Bronze & gold medal games + Rydell & Quick (2x live)
Official Fan Zone Program Highlights – 2025 IIHF WM, Herning
May 9–22 | Open daily from early afternoon to late evening
Location: Outside Jyske Bank Boxen, Herning
- Big-screen broadcasts of games from 2025 IIHF WM
- Live music and DJ sets every day
- Appearances from mascot Beaty and other special guests
- Interactive fun for fans of all ages
Special Danish Highlights:
Danish Game Days
Meet & greet sessions and live interviews with legendary Danish ice hockey players, by two of Denmark’s most famous TV hosts.
May 12 – Honoring History:
Celebration of the 2002 Danish National Team, recipients of the IIHF Milestone Award for their historic promotion to the top division — and for still being a part of it today.
Free entry. All fans welcome — with or without game tickets.