Using Social Media to promote the sport in a country

The presenter for this topic is Storie SERRES the IIHF Digital Content Manager who will show us tips and tricks on how to effectively use new medias to popularize ice hockey in country and recruit new members.

In addition we will present a local story from the smaller club HK Lev Slany (Czech Republic) who won the social competition „Pucks Helping“ by using social media to share their story with the public. The competition was country-wide, clubs were divided in the regions, where people were buying in grocery stores and received a puck after their purchase. Each puck they could have given to one of the regional clubs. The HK Lev Slany received the biggest support in their region and won the first prize from a sponsor organizing the competition.